Little Green Sprouts
We took on the brief for a new fundraising proposition for schools including the creation of new name!
We started with a personalised traditional launch direct mail pack to schools - developed the customer journey, artwork, source data and managed the fulfilment of the mail piece. We then followed this up with an email campaign and brochures to be distributed to the schools for parents.
And then created a mobile responsive website with two different functions. Schools are able to register, and with a domain extension add in their own logo and copy. They also have the ability to download promotional material, track sales and redeem funds either for gardening equipment for the classroom or the cash alternative. The E-commerce site contains 1,000+ gardening products which parents purchase and raise funds for their chosen school