This was a new business launch of a lingerie business creating a website specifically targeted at men looking to buy upmarket lingerie for their partners.
We proposed two ways to shop. A customer could either browse the ranges or they could ask Felicity for advice. By answering three simple questions on skin tone, size and budget Felicity returned a selection of recommended choices.
We developed the proposition, style and look to ensure we achieved that premium perception.
We also supported this business with press releases (with coverage in Playboy and local press), radio along with email, social media, paid search and merchant activity.